• Shaun O'Keefe I Financial Adviser

Build up your savings

Updated: Oct 22, 2021

Cash savings. Money in the bank. Risk-free and readily available when you need it most. It's powerful. There's nothing I've seen that gives people more financial certainty in uncertain times than a fat savings account.

There was a time in my life when things were pretty lean. A young family to support meant that what came in went back out just as quick. No savings, lots of financial anxiety.

Things just didn't feel as anxious when we had savings behind us though. Same young family, same financial needs - but a sense of financial safety was there.

Savings gives people confidence just as much as a large share portfolio, investment properties or a healthy super fund balance does. There's something about having control of your money that's not at risk of a large market downturn.

This is the thing though. There's got to be a balance to how much is tucked away safely and how much is put to work.

Cash is safe but it doesn't earn much of an interest return these days. And investments build wealth over the longterm. It's not one or the other - you need both. Both cash savings and market-linked investments will help keep the longterm financial boat afloat and having ready access to dependable financial reserves will give you peace of mind and confidence in the day-to-day.

Start saving now and build up your dependable financial reserves. Read some books to help get the concepts of saving all sorted. I recommend starting with 2 of my favourites for practicality and a fun read;


Shaun O'Keefe thinks that families are important. He's found that he can help more people, more effectively when he helps families. As a fee-based financial planner, he works with families just like yours to bring personal values and financial resources in line so that you can keep focussed on the priorities in your life.

The information contained in this article is general in nature only. It is not intended to be a recommendation, offer, advice or invitation to purchase, sell or otherwise deal in securities or other investments. Before making any decision concerning a financial product, you should seek advice from an appropriately qualified professional. We believe that the information contained in this document is accurate. However, we are not specifically licensed to provide tax or legal advice and any information that may relate to you should be confirmed with your tax or legal adviser.


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